Tuesday, December 11, 2007

Anonymous web searches

Arguably, search engines comprise the backbone for harnessing the wealth of information on the Internet. On the flip side, the companies that own these search engines have access to invaluable data about online users and their surf habits. Some of the compromised information may include your IP address, user ID, session data, and search query text. You can only imagine the alarm bells ringing among privacy advocates.

In a move that begins to address such privacy concerns, Ask.com has just added a new feature to its search engine: AskEraser. The feature is available on the main search site, and continually deletes records of search activity when activated. Screenshots and simplified walk-through instructions are now available.

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